We Are Ayenda
Documentary — Editor
Client — WhatsApp
Premiering on Amazon Prime, We Are Ayenda, a new half-hour documentary created by Anonymous Content Lab in partnership with WhatsApp and directed by Amber Fares, tells the extraordinary story of the Afghan Girls National Football Team and their seemingly improbable escape from the Taliban.
The film won the coveted Cannes Lions Grands Prix for Brand Storytelling in 2024, with the Jury President stating, “the film represents hope and demonstrates a perfect marriage of narrative storytelling with the brand playing a central and critical role. Stories like this represent the power that brands and entertainment have to Impact real change in the world.”
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Cannes Lions Grands Prix “Brand Storytelling”
AICP Post Award for Docu-Style -
Featuring — Fatema E., Fatima Z., Aziza A., Farkhunda Muhtaj
Creative & Production — Anonymous Content Lab
Written & Directed by — Amber Fares
Executive Producers — Adam Groves, Zac Ryder, Eric Stern
Produced by — Amanda Naseem
Associate Producer — Alex Jurisich
Director of Photography — Daisy Zhou
Editor — Ashley Rodholm
Composer — William Ryan Fritch
Story Producer — Javed Rezayee
Development Producer — Laura Heintz
Editorial — Even/Odd
Colorist — Kya Lou @ Primary
Sound Designer & Re-Recording mixer — Bijan Sharifi @ Roastn’ Post
Design — GrandArmy
